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                                Editorial Introduction

                                Zwass, Vladimir

                                Special Issue: Immersive Systems

                                Cavusoglu, Huseyin, Dennis, Alan R, and Parsons, Jeffrey

                                Framework of Affordances for Virtual Reality and Augmented Reality

                                Steffen, Jacob H, Gaskin, James E, Meservy, Thomas O, Jenkins, Jeffrey L, and Wolman, Iopa

                                Social Influence and Monetization of Freemium Social Games

                                Fang, Bin, Zheng, Zhiqiang (Eric), Ye, Qiang, and Goes, Paulo B

                                Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption

                                Peukert, Christian, Pfeiffer, Jella, Mei?ner, Martin, Pfeiffer, Thies, and Weinhardt, Christof

                                Try It On! Contingency Effects of Virtual Fitting Rooms

                                Yang, Shuai and Xiong, Guiyang

                                Touching Products Virtually: Facilitating Consumer Mental Imagery with Gesture Control and Visual Presentation

                                Liu, Yang (Alison), Jiang, Zhenhui (Jack), and Chan, Hock Chuan

                                Benefits of IT-Enabled Flexibilities for Foreign versus Local Firms in Emerging Economies

                                Khuntia, Jiban, Kathuria, Abhishek, Saldanha, Terence JV, and Konsynski, Benn R

                                Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content

                                Hu, Yuheng, Xu, Anbang, Hong, Yili, Gal, David, Sinha, Vibha, and Akkiraju, Rama

                                Combating Fake News on Social Media with Source Ratings: The Effects of User and Expert Reputation Ratings

                                Kim, Antino, Moravec, Patricia L, and Dennis, Alan R

                                Factors Affecting the Adoption of an Electronic Word of Mouth Message: A Meta-Analysis

                                Qahri-Saremi, Hamed and Montazemi, Ali Reza

                                An Economic Analysis of Platform Protection in the Presence of Content Substitutability

                                Nan, Guofang, Yao, Lina, Ho, Yi-Chun (Chad), Li, Zhiyong, and Li, Minqiang


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